Enterprise Holdings Global Insights Specialist-Marketing in St. Louis, Missouri
The Global Insights Specialist will be responsible for helping to drive growth opportunities by delivering compelling insights across the market, consumer, and competitive landscapes. The Global Insights Specialist is responsible for collecting, analyzing and interpreting consumer insights and trends that will inspire and support brand and business decisions. This role will serve as a customer advocate and "voice of the market" as it relates to brand health, consumer attitudes, communications effectiveness and market evaluation. Additionally, the Global Insights Specialist will have responsibility for managing the day-to-day activities within our online customer community, The Enterprise Exchange. The Global Insights Specialist should be a strategic thinker with exceptional interpersonal skills, strong analytical capabilities and proven success in managing research programs from start to finish.
Enterprise Holdings Inc. and its affiliate Enterprise Fleet Management together offer a total transportation solution. Combined, these businesses – which include extensive car rental and carsharing services, truck rental, corporate fleet management and retail car sales – accounted for nearly $22.5 billion in revenue and operated nearly 1.7 million vehicles in fiscal year 2020.
Enterprise Holdings – through its integrated global network of independent regional subsidiaries and franchises – operates the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands at more than 9,500 fully staffed neighborhood and airport locations in 100 countries and territories throughout the world.
As you are considering a position with Enterprise Holdings, we invite you to learn more about our business. Today – and every day – the safety and wellbeing of employees, customers and the communities we serve is our top priority. For the latest on our COVID-19 response, please click here (https://www.enterpriseholdings.com/en/customer-service/coronavirus-covid-19-update.html)
This position is located at our Corporate Headquarters in Clayton, MO.
Manage the day-to-day activities within the customer community, including working with internal teams to develop content as well as managing our vendor partner, Fuel Cycle
Manage research programs (both qualitative and quantitative) as assigned including preparation of research briefs, management of timelines, budgets and research partners
Proactively review and analyze syndicated data & insights, turning them into clear, concise, summaries and reports with actionable insights to inform marketing strategies
Integrate information across research studies and sources to help answer key business questions
Translate data into meaningful and actionable insights for internal teams and business partners
Assist in creating custom deliverables based on specific stakeholder needs
Write coherent, concise and unbiased research questionnaires and discussion guides
Review and evaluate questionnaires submitted by research partners
Deliver insights based on solid research design and analysis along with business knowledge to help shape marketing and business strategies
Keep up to date on all relevant client, industry and market developments Additional Responsibilities
Seek to improve job performance through self-assessment, skill development, training and goal setting.
Maintain a regular and reliable level of attendance and punctuality.
Perform miscellaneous job-related duties as assigned.
Equal Opportunity Employer/Disability/Veterans
Bachelor’s Degree (In Marketing o related field preferred)
Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future
Three (3+) years of related marketing experience, preferably in market research
Three (3+) years of previous experience working with quantitative data and analysis and knowledge of basic statistics
Intermediate level proficiency with Microsoft office ( Word, Excel and Power Point)
Previous experience preparing and giving presentations
Proficiency in research software: Qualtrics, Tableau and basic statistics preferred
Previous experience in qualitative research preferred
Experience with social media listening and measurement preferred
Planning and Organizing
Enterprise Holdings/Enterprise Rent-A-Car/Alamo Rent A Car and National Car Rental seeks and values people of all backgrounds because every employee, customer and business partner is important. Enterprise Holdings is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, gender identity or protected veteran status and will not be discriminated against on the basis of disability.