Enterprise Holdings Marketing Analyst - Global Customer and Data Analytics in St. Louis, Missouri
The Marketing Analyst - Global Customer and Data Analytics leverages advanced analytics tools and data to design and deliver analyses and reports that respond to specific business needs. The Analyst also develops detailed analysis and provides insights to digital, brand and loyalty teams within the Marketing department. This position plays a key role in generating recommendations for initiatives that are critical to the formulation and achievement of marketing objectives, strategies and tactics.
Enterprise Holdings Inc. and its affiliate Enterprise Fleet Management together offer a total transportation solution. Combined, these businesses – which include extensive car rental and carsharing services, truck rental, corporate fleet management and retail car sales – accounted for nearly $22.5 billion in revenue and operated nearly 1.7 million vehicles in fiscal year 2020.
Enterprise Holdings – through its integrated global network of independent regional subsidiaries and franchises – operates the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands at more than 9,500 fully staffed neighborhood and airport locations in 100 countries and territories throughout the world.
As you are considering a position with Enterprise Holdings, we invite you to learn more about our business. Today – and every day – the safety and wellbeing of employees, customers and the communities we serve is our top priority. For the latest on our COVID-19 response, please click here (https://www.enterpriseholdings.com/en/customer-service/coronavirus-covid-19-update.html)
This position is located at our Corporate Headquarters in Clayton, MO. For candidates outside of the St. Louis area, remote work may be considered.
Develop, in collaboration with the business, detailed analyses to answer specific business questions and needs, identifying the appropriate analysis technique to use
Use analytical, skills and knowledge combined with internal or external data sources to yield actionable findings and develop specific recommendations and insights for the business. Present findings and recommendations to various levels of management
Partner with internal and external resources to support marketing initiatives by executing analytics projects that enable flexible efficient analyses and reporting on customer behaviors to provide insights and recommendations
Develop proficient data mining and manipulation skills using available tools and databases (SAS, SQL, Teradata, Digital Analytics etc.) to extract more intelligence from the data and provide better insights and recommendations
Develop in depth understanding of the source, content and definitions of the transaction and consumer databases (Teradata, Digital Analytics, etc.) in order to mine these sources effectively and efficiently
Expand understanding of Enterprise Holding’s strategies, goals, and inner workings for all business units in order to develop insightful and actionable recommendations
Work closely with marketing users to design, develop, and maintain ad-hoc reports that track and measure specific marketing projects such as web/app initiatives, campaigns and brand team initiatives
Design, develop, and maintain standard marketing reports and dashboards measuring key performance indicators in a user-friendly format and a timely manner
Equal Opportunity Employer/Disability/Veterans
Bachelor’s Degree in Business, Marketing, Mathematics, Statistics, Quantitative Analysis or a related field
Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future
Three (3) years of applied analytics experience
One (1) year of experience in SAS and/or SQL programming
Two (2) years of experience with analyses related to loyalty programs preferred
Experience with digital analytics tools, digital marketing and technologies preferred
Experience with statistical analyses and modeling, including media mix modeling preferred
Experience in preparing and delivering presentations preferred
Experience with data visualization and story-telling preferred
Enterprise Holdings/Enterprise Rent-A-Car/Alamo Rent A Car and National Car Rental seeks and values people of all backgrounds because every employee, customer and business partner is important. Enterprise Holdings is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, gender identity or protected veteran status and will not be discriminated against on the basis of disability.