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Enterprise Holdings Marketing Analyst in St. Louis, Missouri

Enterprise Holdings Marketing Insight and Analytics team has an immediate opening for a Marketing Analyst. The Marketing Analyst leverages advanced digital analytics tools and data to design and deliver analyses and reports that respond to specific business needs. The Analyst also develops detailed analysis and provides insights to different teams within the Marketing department. This position plays a key role in generating recommendations for initiatives that are critical to the formulation and achievement of marketing objectives and strategies. This position will focus primarily on the measurement, analysis, and reporting of digital data to optimize the company's digital properties and platforms.

This position is located at our Corporate Headquarters in Clayton, MO.

Analysis

  • Develop, in collaboration with the business, detailed analyses to answer specific business questions and needs, identifying the appropriate analysis technique to use

  • Use analytical, skills and knowledge combined with internal or external data sources to yield actionable findings and develop specific recommendations and insights for the business. Present findings and recommendations to various levels of management

  • Partner with internal and external resources to support digital initiatives by executing digital analytics projects that enable flexible, efficient analyses and reporting on online customer activities to provide insights and recommendations

Reporting

  • Design, develop, and maintain standard reports and dashboards measuring key performance indicators in a user-friendly format and a timely manner

  • Work closely with business users to design, develop, and maintain ad-hoc reports that track and measure specific marketing projects such as branded web and/or mobile app initiatives, campaigns and brand team initiatives

Professional Development

  • Develop proficient data mining and manipulation skills using available tools and databases (Adobe Analytics, Localytics, SQL, SAS, etc…) to extract more intelligence from the data and provide better insights and recommendations

  • Develop in depth understanding of the source, content and definitions of the transaction and consumer databases (Adobe Analytics, Localytics, internal databases) in order to mine these sources effectively and efficiently

  • Expand understanding of Enterprise Holding’s strategies, goals, and inner workings for all business units in order to develop insightful and actionable recommendations

Equal Opportunity Employer/Disability/Veterans

Minimum

  • Bachelor's Degree Business, Marketing, Mathematics, Statistics, Quantitative Analysis or a closely related field, required

  • Master's Degree Preferred

  • Three (3) or more years' Digital Analytics experience, required

  • Two (2) or more years' Applied Analytics experience, required

  • Two (2) or more years’ Experience using Adobe Analytics, required

  • Two (2) or more years’ Experience in SAS and/or SQL programming, preferred

  • Experience in preparing and giving presentations, preferred

  • Experience with statistical analyses, preferred

  • Experience with visualization and story-telling, preferred

  • Solid understanding of digital marketing, including technologies, measurement and analysis

  • Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future

Competencies

  • Results-Oriented

  • Focuses on accomplishing tasks and achieving positive results

  • Acts and communicates with the end objective in mind

  • Is motivated by achieving results

  • Customer Service

  • Provides excellent service to both internal and external customers

  • Meets others’ needs in a timely manner and with a positive attitude

  • Places others’ needs above one’s own needs

  • Detail-Oriented

  • Demonstrates a strong attention to detail

  • Provides facts and details when conveying information

  • Thoroughly reviews information for accuracy and consistency

  • Analyzing

  • Gathers and examines information from multiple sources

  • Studies facts and details

  • Considers past experiences and history

  • Communication

  • Effectively communicates both verbally and in writing

  • Clearly communicates messages, thoughts, and ideas to others

  • Demonstrates strong presentation skills

  • Flexibility

  • Readily adapts to change

  • Moves easily from one task or responsibility to another

  • Is able to perform tasks or complete processes in ambiguous situations

Street 2: St. Louis

External Company URL: www.erac.com

Requisition Number: 2019-275107

Posted Salary Min: USD $69,100.00/Yr.

Posted Salary Max: USD $89,700.00/Yr.

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Enterprise Holdings/Enterprise Rent-A-Car/Alamo Rent A Car and National Car Rental seeks and values people of all backgrounds because every employee, customer and business partner is important. Enterprise Holdings is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity or protected veteran status and will not be discriminated against on the basis of disability. If you have any difficulty using our online system and you need an accommodation due to a disability, you may use this alternative email address to contact us about your interest in employment.
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