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Enterprise Holdings Senior Digital Architect in St. Louis, Missouri

The Senior Digital Architect provides end-to-end technology expertise and business process support for web and mobile products, digital marketing channels, data collection tools, and platform ecosystems. This role serves as a subject-matter expert within the Marketing Technology team and Digital and Marketing departments, as well as across the organization overall. This expertise is exhibited through the application of an extensive knowledge of digital systems, software and tools, technology integrations, data structures, and marketing best practices; as well as by serving as a consultant to cross-functional teams. The Senior Digital Architect is expected to play a role in defining, driving and implementing digital platform technologies, architecture, processes, governance, and delivery mechanisms to enable digital product (web, app, etc.) and digital marketing channel (search, display, email, social, etc.) strategic objectives.The Senior Digital Architect will capture, develop, and evolve business and functional requirements across multiple digital platforms and channels, with a responsibility for internal user enablement, technology system performance, application of best practices, and implementation of governance and reporting.

Enterprise Holdings is the largest car rental provider in the world as measured by revenue and fleet. The company and its affiliate Enterprise Fleet Management – which combined offer a total transportation solution that includes extensive car rental and car-sharing services, truck rental, corporate fleet management and retail car sales – accounted for $24.1 billion in revenue and operated 2 million vehicles throughout the world in 2018. Enterprise Holdings’ annual revenues also place it near the top of the global travel industry, exceeding all other rental car companies, many airlines, and most cruise lines, hotels, tour operators and online travel agencies. Enterprise Holdings’ regional subsidiaries and Enterprise Fleet Management currently employ more than 100,000 people worldwide.

Through its integrated global network of independent regional subsidiaries and franchises, Enterprise Holdings operates the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands at more than 10,000 fully staffed neighborhood and airport locations. The Enterprise Holdings global network operates in more than 90 countries and territories, including North America, Central America, South America, the Caribbean and Europe, as well as parts of Asia-Pacific and the Middle East. Today, the company’s three brands serve more than 95 percent of the worldwide car rental market.

This position is based out of our worldwide headquarters in St. Louis, MO.

  • Provide advanced-level strategy, guidance and consultation on digital technologies, architectures and functional practices, such as:

  • Data-driven digital marketing enablement

  • Data and content modeling, authoring, governance and distribution

  • Customer data management platforms

  • Product data management systems

  • Content management systems (e.g. Adobe Experience Manager, digital asset management, translation connectors)

  • Marketing analytics systems (e.g. Adobe, Google, Localytics, Lytics)

  • Architect and design complex technical solutions and business processes that can be deployed globally.

  • Inform and contribute to the definition of integration strategies for provider solutions comprising internal systems.

  • Develop and ensure adoption of system-wide architecture and technology blueprints, requirements and best practices.

  • Contribute to the analysis of new or existing technology solutions and vendors.

  • Consult on and/or lead the technical aspects of service provider relationships, SLAs, contracts, and day-to-day operations.

  • Develop, implement and/or inform appropriate digital governance processes and tools to enable proactive monitoring and control over core functions such as customer data collection activities, performance metrics, legal compliance, content and data authoring, and digital marketing campaign activities.

  • Provide advanced-level support for digital marketers and content authors by developing global content and data management capabilities, tools, components, UIs and workflows.

  • Develop, socialize and ensure adoption of best practices, core requirements and technology strategy to all teams.

  • Design and conduct regular audits to measure and ensure operational effectiveness.

  • Deliver roadmap/project reports and routine status updates to project teams, management and stakeholders.

  • Help evolve and evangelize the Marketing Technology practice; as well as Digital Product, Marketing and IT leadership through education, advocacy and technology/project leadership.

  • Collaborate with marketing and technical delivery channels to develop a hybrid-matrix delivery channel, enabling strategic digital initiatives.

  • Apply an evergreen, advanced-level knowledge of marketing technologies and practices to inform technical strategies and software, guide development projects, and advise others in the effective and efficient use the tools.

  • Serve as a liaison between non-technical stakeholders and technical providers (IT, software vendors, digital agencies).

  • Serve as subject matter expert within designated areas of technical expertise to all internal and external stakeholder and project teams, articulating benefits, opportunities, risks and costs.

  • Be a resource and a value-added contributor to the team, department and EHI in all matters concerning marketing technologies and processes.

Equal Opportunity Employer/Disability/Veterans

Minimum Requirements:

  • Bachelor's Degree Computer Science, Software Engineering, Business, Marketing, or other applicable field (or equivalent combination of education and/or experience) required

  • Five years Digital marketing architecture and systems experience (e.g. Marketing Cloud, Omni-channel, eCommerce, Content Management, Analytics, Product Information Management, Digital Asset Management) required

  • Three years Programming language experience or familiarity (.NET, JAVA, PHP, JavaScript) including web development experience (HTML5, CSS, XML, W3C, Web Services, etc.) required

  • Three years Agile development experience and/or deep knowledge of Agile processes; prior software SDLC experience highly desirable including waterfall, RUP, XP, etc. required

  • Three years Experience with managing and/or being a high-value contributor on complex projects (including guiding and collaborating with cross-functional project teams, internal customers, external agencies and vendors) required

  • Must be authorized to work in the US and not require work authorization sponsorship by our company for this position now or in the future

Competency Based:


  • Focuses on accomplishing tasks and achieving positive results

  • Acts and communicates with the end objective in mind

  • Is motivated by achieving results

Working With a Team

  • Works well with a diverse group of individuals

  • Places the team’s needs and goals ahead of those of the individual, when necessary

  • Fosters an environment of camaraderie

Planning and Organizing

  • Schedules and plans for short-term and long-term tasks and goals

  • Prioritizes activities and responsibilities to achieve goals and meet deadlines

  • Works in an orderly, timely, and organized manner

Problem Solving

  • Determines the best solution based on the facts available

  • Addresses problems in a timely manner

  • Provides multiple solutions (when applicable) for resolving problems


  • Effectively communicates both verbally and in writing

  • Clearly communicates messages, thoughts, and ideas to others

  • Demonstrates strong presentation skills


  • Readily adapts to change

  • Moves easily from one task or responsibility to another

  • Is able to perform tasks or complete processes in ambiguous situations

External Company URL: www.erac.com

Requisition Number: 2019-284142

Posted Salary Min: USD $88,200.00/Yr.

Posted Salary Max: USD $141,000.00/Yr.