Enterprise Rent-A-Car Jobs

Overview

The Senior Marketing Analyst (Digital) leverages data and advanced analytics to design and deliver analyses and reports that respond to specific business needs. These detailed analyses and insights will be provided to different business teams within the Marketing department. The Senior Analyst is expected to exhibit leadership within the team such as training and mentoring in addition to taking a central role in performing research and providing end-to-end analysis and recommendations from discovery to delivery. This position plays a key role in generating recommendations for initiatives that are critical to the formulation and achievement of digital marketing objectives and strategies.

Enterprise offers an excellent package with market-competitive pay, comprehensive healthcare packages, 401k matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential.

Compensation decisions will be made based on factors that include but are not limited to experience, education, location and skill level

Company Overview

Enterprise Holdings Inc. is a leading provider of mobility solutions, owning and operating the Enterprise Rent-A-Car (https://www.enterprise.com/en/home.html) , National Car Rental (https://www.nationalcar.com/en/home.html) and Alamo Rent A Car (https://www.alamo.com/en/home.html) brands through its integrated global network of independent regional subsidiaries (https://www.enterpriseholdings.com/en/global-leadership/confederation-of-small-businesses.html) . Enterprise Holdings and its affiliates offer extensive car rental, carsharing, truck rental, fleet management, retail car sales, as well as travel management and other transportation services, to make travel easier and more convenient for customers.

Privately held by the Taylor family of St. Louis, Enterprise Holdings together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.1 million vehicles and accounted for nearly $30 billion in revenue in fiscal year 2022 through a network of more than 10,000 fully-staffed neighborhood and airport rental locations in more than 90 countries and territories.

This position is located at our Corporate Headquarters in Clayton, MO, with a hybrid schedule available. For candidates outside of the St. Louis area, remote work may be considered.

Responsibilities

Analysis

• Lead in the development, in collaboration with Marketing and the business, of detailed analyses to answer specific business questions and needs by leveraging appropriate analysis techniques

• Use analytical skills and knowledge combined with internal and/or external data sources to yield actionable findings and develop specific recommendations and insights for the business. Present findings and recommendations to various levels of management

• Partner with internal and external resources to execute digital analytics projects including the development and maintenance of customer journey analyses, performance optimization, and behavioral studies, among others

• Work closely with business users to design, develop, and maintain ad-hoc reports and analyses that track and measure specific marketing projects such as customer journey enhancements, specific Marketing campaigns, and digital product initiatives.

Leadership and Mentoring

• Lead the Digital Analytics track. Take all necessary steps to become an expert in one or more of the following digital areas: Daily Rental, Car Sales, other lines of business, etc.

• Serve as mentor and coach for Marketing Analytics Analysts assisting them with projects, data mining, analysis, and understanding of business strategies, goals, and initiatives

Research

• Initiate and perform exploratory research to provide new and better understanding of our business units and the relationship between them

• Present and discuss findings with team to study relevance and applicability to different business units

Knowledge and Insights

• Provide end to end analysis using advanced digital analytics skills with available tools and databases (Adobe Analytics, Google Analytics, Teradata, etc…) to extract more intelligence from the data and provide better insights and recommendations

• Demonstrate mastery of the source, content and definitions of the transaction and consumer databases in order to mine these sources effectively and efficiently

• Provide a solid understanding of Enterprise Holdings' strategies, goals, and inner workings for all business units in order to develop insightful and actionable recommendations

• Provide expertise and support for analytics tagging strategies/methodologies and review data flow to ensure accurate data capture

Additional Responsibilities

• Seek to improve job performance through self-assessment, skill development, training and goal setting.

• Maintain a regular and reliable level of attendance and punctuality.

• Perform miscellaneous job-related duties as assigned.

Equal Opportunity Employer/Disability/Veterans

#LI-Remote

Qualifications

Minimum:

• Bachelor’s Degree

• Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future

• Five (5+) years or more of applied analytics experience

• Five (5+) years or more of digital analytics experience, including tools, technologies and best practices

• Three (3+) years or more of experience preparing and giving presentations

• Two (2+) years or more of experience with data visualization and story-telling

• Proficiency in Adobe Analytics or Google Analytics

Preferred:

• Experience with digital marketing concepts and best practices

• Experience with statistical analyses

Competency Based:

• Results-Oriented

• Working with a Team

• Detail-Oriented

• Problem Solving

• Communication

• Flexibility

Enterprise Holdings/Enterprise Rent-A-Car/Alamo Rent A Car and National Car Rental seeks and values people of all backgrounds because every employee, customer and business partner is important. Enterprise Holdings is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, gender identity or protected veteran status and will not be discriminated against on the basis of disability.