Enterprise Holdings Senior Marketing Campaign Specialist - Marketing - Remote in St. Louis, Missouri
The Senior Marketing Campaign Specialist will act as the subject matter expert and resource for multiple internal departments and external partners. They will be responsible for the design and execution of direct marketing initiatives (primarily email) to support business strategies and objectives across multiple brands and will serve as the liaison with management to troubleshoot issues and provide innovative solutions. This position plays a key role in managing new and existing programs, analyzing performance and making recommendations to increase customer lifetime value.
This position reports into our Corporate Headquarters in St. Louis, MO. For St. Louis based candidates, this is a hybrid position. For candidates outside of St. Louis, remote work is available.
As an Enterprise employee, we offer an excellent package with market-competitive pay, comprehensive healthcare packages, 401k matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential.
Enterprise Holdings Inc. and its affiliate Enterprise Fleet Management together offer a total transportation solution. Combined, these businesses – which include extensive car rental and carsharing services, truck rental, corporate fleet management and retail car sales – accounted for nearly $22.5 billion in revenue and operated nearly 1.7 million vehicles in fiscal year 2020.
Enterprise Holdings – through its integrated global network of independent regional subsidiaries and franchises – operates the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands at more than 9,500 fully staffed neighborhood and airport locations in 100 countries and territories throughout the world.
Lead the day to day management and execution of direct marketing initiatives across multiple brands
Partner with internal Sales organization, Marketing Activation and/or other internal teams and external agency partners to design direct marketing communications
Provide leadership and strategic direction for continual improvement of direct marketing to targeted customer sets
Manage marketing workflows and coordinate with internal teams and agency partners to ensure that direct marketing campaigns meet deadlines and corporate standards/requirements
Proactively monitor marketing metrics (e.g. open rates/click-through/deliverability/etc.) and provide analysis of direct marketing campaigns, making recommendations for enhancing effectiveness.
Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs)
Provide insight and recommendations on new technology as it relates to direct marketing
Maintain current knowledge of direct marketing best practices as well as CAN-SPAM laws to meet all compliance requirements
Manage third party agency partners
Equal Opportunity Employer/Disability/Veterans
Bachelor's Degree in Business, Marketing or other related field
Five (5+) years of direct, online or database marketing experience, preferably in email marketing, in an agency setting or marketing department
Experience in management of third-party vendors
Experience using data to develop actionable insights
Experience analyzing key marketing metrics
Experience working with various levels of management
Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future
Retail, travel or automotive experience
International marketing experience
Mobile marketing experience
Working with a Team
Planning and Organizing
Enterprise Holdings/Enterprise Rent-A-Car/Alamo Rent A Car and National Car Rental seeks and values people of all backgrounds because every employee, customer and business partner is important. Enterprise Holdings is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, gender identity or protected veteran status and will not be discriminated against on the basis of disability.