Enterprise Rent-A-Car Jobs

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Enterprise Holdings Senior Performance Media Specialist - Paid Search - REMOTE in St. Louis, Missouri

Overview

The Senior Performance Media Specialist is responsible for strategic development, execution, and optimization of multi-million-dollar performance media campaigns across multiple brands, websites, and apps. Focus areas include paid search, affiliate marketing, and other addressable media. This position interacts with media platforms and agency partners to build programs within a data-driven, integrated marketing environment. This role collaborates with various internal teams to ensure campaigns align with business outcomes, compliment other marketing channels and are effectively measured & optimized. Qualified candidates will have a track record of success within multiple digital marketing disciplines.

As an Enterprise employee, we offer an excellent package with market-competitive pay, comprehensive healthcare packages, 401k matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential.

Company Overview

Enterprise Holdings Inc. and its affiliate Enterprise Fleet Management together offer a total transportation solution. Combined, these businesses – which include extensive car rental and carsharing services, truck rental, corporate fleet management and retail car sales – accounted for nearly $22.5 billion in revenue and operated nearly 1.7 million vehicles in fiscal year 2020.

Enterprise Holdings – through its integrated global network of independent regional subsidiaries and franchises – operates the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands at more than 9,500 fully staffed neighborhood and airport locations in 100 countries and territories throughout the world.

As you are considering a position with Enterprise Holdings, we invite you to learn more about our business. Today – and every day – the safety and wellbeing of employees, customers and the communities we serve is our top priority. For the latest on our COVID-19 response, please click here (https://www.enterpriseholdings.com/en/customer-service/coronavirus-covid-19-update.html)

This position is located at our Corporate Headquarters in Clayton, MO, with a hybrid schedule available. For candidates outside of the St. Louis area, remote work may be considered.

Responsibilities

  • Lead SEM and other digital media strategies and initiatives to achieve business goals and grow revenue.

  • Independently manage multi-million dollar performance media programs working directly with agency partners, media platforms, and internal stakeholders to maximize results and identify new opportunities.

  • Synthesize media briefs and deliver strategic recommendations that include budget, media format, audiences, messaging, landing pages, and flighting. Collaborate with external partners as necessary.

  • Develop strategic relationships with agency, media, and technology partners.

  • Provide campaign recommendations and communicate how media strategies contribute to business outcomes.

  • Oversee campaign builds to ensure seamless launches, including delivery of media plans, creative assets, insertion orders, authorization forms, strategic audiences, tags, pixels, URLs, measurement schedule, test plans, and other necessary campaign materials.

  • Traffic media campaigns into proper environments as needed (ad servers, DSPs, etc.).

  • Review and analyze weekly and monthly results to communicate performance trends and identify opportunities or changes in strategies.

  • Align marketing expense and ROI with budgets and forecasts and make adjustments as needed.

  • Maintain strong working relationships with key stakeholders and other teams within marketing to enable integrated marketing strategies.

  • Foster growth of test and learn environment by utilizing relevant insights and analysis to recommend and establish effective test plans.

  • Provide thought leadership and serve as subject matter expert in performance media. Maintain up-to-date knowledge on media trends including AdTech and data privacy.

  • Lead conversion rate optimization testing for landing pages to determine optimal customer experience and performance.

  • Independently present strategies and results to marketing leaders and business executives.

  • Provide instruction and guidance to less senior team members on existing or new tactics.

Equal Opportunity Employer/Disability/Veterans

#LI-Remote

Qualifications

Minimum:

  • Bachelor’s Degree in Business, Marketing, or other applicable field

  • Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future

  • Five (5) years of Digital Marketing experience

Competency Based:

  • Results-Oriented

  • Working With a Team

  • Detail-Oriented

  • Problem Solving

  • Analyzing

  • Communication

Enterprise Holdings/Enterprise Rent-A-Car/Alamo Rent A Car and National Car Rental seeks and values people of all backgrounds because every employee, customer and business partner is important. Enterprise Holdings is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, gender identity or protected veteran status and will not be discriminated against on the basis of disability.

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