Enterprise Holdings VP of Digital Marketing in St. Louis, Missouri
Enterprise Holdings is the largest car rental provider in the world as measured by revenue and fleet. The company and its affiliate Enterprise Fleet Management – which combined offer a total transportation solution that includes extensive car rental and car-sharing services, truck rental, corporate fleet management and retail car sales – accounted for $24 billion in revenue and operated 2 million vehicles throughout the world in 2018. Enterprise Holdings’ annual revenues place it near the top of the global travel industry, exceeding all other rental car companies, many airlines, most cruise lines, hotels, tour operators and online travel agencies. Enterprise Holdings’ regional subsidiaries and Enterprise Fleet Management currently employ more than 100,000 people worldwide.
Through its integrated global network of independent regional subsidiaries and franchises, Enterprise Holdings operates the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands at more than 10,000 fully staffed neighborhood and airport locations. The Enterprise Holdings global network operates in more than 90 countries and territories, including North America, Central America, South America, the Caribbean and Europe, as well as parts of Asia-Pacific and the Middle East. Today, the company’s three brands serve more than 95 percent of the worldwide car rental market.
Enterprise Holdings is looking for an innovative marketing leader to help continue our digital transformation and support our business goals. As Vice President of Digital Marketing, this person will be a part of the global Marketing leadership team and reports directly to the head of global marketing while working closely with the C-suite.
The VP will lead 6+ direct reports and a team of 50+ focusing on global efforts for both digital acquisition and eCommerce. Disciplines include Digital Media Planning and Buying, Search Marketing, Direct Marketing, Marketing Analytics, Digital Product Management, Marketing Technology and Testing/Optimization. The ideal candidate will have expertise across digital marketing disciplines, have the ability to develop strategy and lead a large team of talented marketing professionals.
The VP will be a part of the Marketing Leadership team and will collaborate with other leaders and marketing counterparts from Brand, Creative and Media to identify new customer programs, business opportunities, and strategic relationships that will result in growth for the company.
This position is based out of our worldwide headquarters in St. Louis, MO.
Serve as digital thought leader, setting the example for successful digital acquisition and eCommerce properties
Establish an effective omni channel approach to marketing that includes each marketing channel and partnership with the Brand and Digital Property teams
Lead strategies for performance-based media including search engine marketing, affiliate marketing, and conversion rate optimization for all Enterprise Holdings brands and business lines
Partner and coordinate with business unit leadership, Marketing, IT and internal and external partners to define product strategy and features based on customer requirements, business requirements and the long-term strategy of the brands and lines of business to ensure optimal growth
Oversee management of the digital media strategy through planning, agency management, implementation and measurement
Ensure the delivery of reliable, relevant information and actionable insights that will help build strong brands and drive profitable growth
Lead and supervise the translation of business and brand marketing strategies for all EH brands into cohesive and comprehensive digital offerings
Ensure the Product Ownership, Management and Optimization teams understand business and marketing strategies, goals and ROI measurements for Alamo, National and Enterprise and other EH business units
Ensure the establishment key performance indicators for evaluating product health and growth for all digital products
Ensure the Product team leads and recommends product enhancements to address unmet customer needs or improve competitive advantage
Understand technology design and architecture, user-centric design, Software Development Lifecycle and methodologies to ensure delivery of well aligned, high value solutions
Hire, develop and engage a team of marketing professionals; creating a results-oriented and collaborative culture
Evaluate, select and manage multiple outside agency relationships
Develop and maintain internal and external relationships that promote collaboration to achieve business objectives
Equal Opportunity Employer/Disability/Veterans
Bachelor’s degree in marketing, communications, business, or related field
Master’s degree preferred
Marketing leader for a large organization with minimum 10 years of relevant marketing experience with an emphasis on performance marketing and eCommerce product management
Global digital marketing experience would be considered a plus
Five or more years of experience managing a large team, required
Experience developing and executing a digital marketing approach with proven results to maximize ROI, required
Experience in development and optimization of consumer direct eCommerce digital properties with proven results in driving conversion is preferred
Strong working knowledge of marketing technology that supports omni channel marketing efforts
In depth experience analyzing and reviewing large data sets to deliver cost-effective digital solutions
Prior experience with strategic planning and project management
The ideal candidate must be able to demonstrate proficiency in the following competencies:
Leading and Inspiring People
Persuading and Influencing
External Company URL: www.erac.com
Requisition Number: 2019-280514